RenewMost of the Brainerd Lakes folks visit TJN because someone invited them. So personal invitations are the most effective form of marketing. But we have a simple marketing philosophy: we don’t want anybody in the Lakes Area to be able to deny our existence. Sometimes a direct mailer can get you on someone’s radar so when they are looking for a church down the road they know where to turn.

More importantly for us is the invitation culture we are trying to create. We want everyone at the church inviting people. To that end direct mail does two things for us: 1) We teach the power of the ask, and 2) We provide great tools for people to partner in asking by giving extra mailers and invite cards to them.

As long as there are people who are far from God in this area…we have our work cut out for us.

I really love the design and the fall series we came up with. I think this Renew series will propel many of us to the next level on our spiritual journey!